Blog Posts
What Is SCTE-35? A Practical Guide to Ad Markers in CTV Streaming
SCTE-35 markers are the trigger behind every dynamic ad insertion workflow. Learn how they work, where they break, and how they power in-content ad formats.
Squeeze-Back Ads Explained: Monetizing Credits and Transitions on CTV
The squeeze-back shrinks content during credits and transitions to reveal ad space — a broadcast-proven format now available programmatically on CTV.
Interactive CTV Ads: QR Codes, Remote Clicks, and Gamified Formats That Actually Convert
From QR scan-to-mobile to remote-click engagement and gamified experiences — how interactive CTV formats turn passive viewers into active participants.
Programmatic Pause Ads: Turning Pauses into Ad Opportunities
With ITG's technology, broadcasters and streaming platforms can integrate pause ads across devices and monetize these moments through both programmatic and direct channels.
L-Band Ads: A New CTV Monetization Format
CTV advertising is experiencing a subtle but powerful shift through L-band advertising. This innovative format appears as an overlay along the screen edges.
Split Screen Ads: The Revolutionary CTV Game Changer
In the ever-evolving landscape of Connected TV advertising, innovative formats are emerging to address the challenge of maintaining viewer attention.
Watch & Shop: How Shoppable CTV Ads are Transforming Viewer Engagement
In the rapidly evolving world of digital advertising, shoppable CTV ads are reshaping how brands connect with consumers — right from the living-room screen.
SGAI vs. SSAI: Exploring the Future of CTV Advertising
Server-Guided Ad Insertion (SGAI) is emerging as a new approach to Connected TV advertising, offering significant advantages over traditional SSAI.
What is SGAI Advertising (Server Guided Ad Insertion)
SGAI is a modern advertising technology that combines server-side and client-side capabilities to deliver seamless, personalized ads in streaming content.
In-Content Advertising: Transforming CTV Monetization
Connected TV advertising has emerged as the fastest-growing segment in the digital advertising landscape, changing how brands connect with audiences.
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