We are
ITG is the global leader in viewer interaction and monetization technology. We partner with leading broadcasters, brands, streamers and rights-owners to deliver innovative in-content advertising on any screen.
ITG builds the full stack for the innovative CTV market: an SDK that natively renders Pause, Double Box, L-Band, Shoppable and Interactive units; the Ad Router, which unifies VAST and oRTB demand from every SSP into one normalized VAST; ITG Demand, which combines a direct sales team, sales-house partners and DSP connections behind a single endpoint; a Signaling System that schedules and injects ad opportunities in live and VOD streams; and an Ad Server for trafficking direct campaigns.
ITG was created with a vision of connecting viewers with the content they love, creating fun and exciting experiences with memorable moments of engagement.
Our offices are located in Tel Aviv, London and Philadelphia.
What sets us apart
Our team combines a wide range of technological expertise along with extensive experience in the OTT and VMVPD industries
Unique Technology
The most powerful and versatile framework for creating interactive overlays
Engaging User Experience
Empowering viewers with new capabilities to enhance viewer journeys
Proven Track Record
Proven to increase viewer engagement
Leadership
Aviram Sharon
CEO
Over 10 years of experience managing successful tech ventures, with expertise in sports and media
Itai Arbel
CTO
Experienced developer. Founded and managed two profitable startups
Yaron Kottler
CSO
Previously Co-founder and COO of Qualitest, Acquired for $400M
Zane Vella
Strategic Development
Previously Co-founder and CEO of Watchwith, Acquired by Comcast
The future of viewing
is here
Request a demo
- Offices
- Tel Aviv
Israel - London
UK - Philadelphia
USA - Email us
- support@inthegame.io
- Contacts
- Aviram Sharon
CEO & Co-founder - Itai Arbel
CTO & Co-founder - Zane Vella
Strategic Development - Asi Tishler
Head of Partnerships