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ITG SDK

One SDK. Every innovative CTV ad format.
The ITG SDK natively renders Pause, Double Box, L-Band, Shoppable and Interactive ad units on any platform — one integration, every screen
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Supported CTV Platforms
Android TV Roku Samsung LG Hisense Apple TV Vizio Android Fire TV iOS
Works With Your Player

Battle-Tested at CTV Scale

The rendering engine behind billions of flawless impressions every month
Impressions per month
Billions

Flawless, frame-accurate rendering in live and VOD streams — a patented animation engine with overlay timing accurate to 100ms, triggered by pause events, SCTE-35 markers or SGAI signals, fully compatible with AWS Elemental MediaTailor.

SDK integration time
30 min

Drop-in, lightweight libraries written in your client's own language — no wrappers, no heavy dependencies. Most teams render their first unit the same morning they start.

Swift Kotlin JS Roku BrightScript
CTV platform coverage
Every screen

In production for years with broadcasters and streaming platforms worldwide — rendering identically on Samsung, LG, Roku, Fire TV, Apple TV and every other major platform.

Rendering Engine

Built for fragmented CTV

One engine
for all smart TVs

Object-based, rich-media rendering that behaves identically on Samsung, LG, Roku, Fire TV and every other platform — shipped as lightweight native clients in Swift, Kotlin, JS and Roku BrightScript, with the fastest OTT integration in the market

Under the hood, StorKET™ — ITG's proprietary server-client communication layer — keeps delivery costs and latency low at billions-of-impressions scale.

Smart TVs
Server-Guided Ad Insertion

SGAI: Decided on the Server, Rendered on the Client

The hybrid of SSAI and CSAI that lets ads share the screen with content — no stitching, no stream interruption

SCTE-35 markers and pause events signal ad opportunities in the HLS/DASH manifest. An ad decision server — AWS Elemental MediaTailor or the ITG Ad Router — selects the creative and returns one unified VAST. The ITG SDK renders it as an overlay on the device while the stream keeps playing, so Double Box, L-Band, Pause and Interactive units appear alongside the content instead of replacing it.

SGAI flow: an SCTE-35 marker or pause event signals SGAI in the manifest, the ad decision server returns one unified VAST, and the ITG SDK renders the overlay on device without stopping the stream

What is SGAI? →   •   SGAI vs SSAI: the future of CTV advertising →

Introducing
FLEXI

Build any creative, fast

FLEXI is the language every ITG unit is built in — design ad experiences and interactive creatives in hours, not weeks, with 100% flexibility

Rendering Is Half the Story

Fill the units you render with demand from the rest of the ITG stack
Ad Router

One unified VAST from every demand source

Connect VAST and oRTB endpoints from PubMatic, Magnite and more, run a unified auction, and receive a single normalized response the SDK — or your own renderer — can read.

Explore the Ad Router →
ITG Demand

One endpoint to innovative demand

ITG's sales team, sales-house partners and DSP connections fill Pause, Double Box, L-Band, Shoppable and Interactive inventory — and give your app a single endpoint to monetize it all.

Explore ITG Demand →

Every screen. Every format.
One SDK.

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  • Contacts
  • Aviram Sharon
    CEO & Co-founder
  • Itai Arbel
    CTO & Co-founder
  • Zane Vella
    Strategic Development
  • Asi Tishler
    Head of Partnerships