Ad Server

Your campaigns, delivered on your terms

The ITG Ad Server manages direct campaigns for Advanced CTV Units — priorities, pricing, day parting, frequency caps, pacing, geo and channel targeting, with real-time reporting built in

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Direct deals and sponsorships on Advanced CTV Units need a decisioning engine that speaks their language

A pause-moment sponsorship capped at 5,000 impressions, an L-Band flight that only runs weekday evenings in Atlanta, a Double Box deal paced evenly through the month — traditional ad servers weren't built to traffic any of it.

The ITG Ad Server was: create the campaign, set priority, pricing and caps, target by geo, device and channel, and watch delivery in real time — for every unit the ITG stack can render.

One console, full control

Everything from campaign creation to delivery reporting, in one place.

Manage every direct campaign — advertisers, priorities, caps, flight dates and status — from one dashboard

Run only when it counts: hour-by-hour, day-by-day scheduling for every campaign

Frequency caps per user, ASAP or even pacing, channel exclusions and creative assignment — delivery exactly as sold

Frequency cap, pacing and channel controls

Target campaigns by country and region, device and OS — down to the individual channel

Visits, impressions, completes and engagements in real time — segment by campaign, channel or day, and export to CSV

How It Works

Create the campaign

Set the advertiser, priority and CPM pricing, attach creatives, and define flight dates with daily, total or unlimited impression caps.

Target and pace

Layer on geo, device and channel targeting, per-user frequency caps and day parting — then choose ASAP or even pacing to control how the budget delivers.

Measure everything

Follow visits, impressions, completes and engagements live on the dashboard, drill into campaign, channel and daily reports, and export to CSV.

Built for Direct-Sold Delivery

Priorities & Pricing

Rank campaigns by priority and price them on CPM — direct deals and sponsorships win the impressions they're owed

Day Parting

An hour-by-hour weekly grid per campaign — run weekday prime time only, weekend mornings, or any pattern the deal calls for

Frequency Capping

Cap views per user per hour window — stack multiple rules to keep every unit non-intrusive for the viewer

Smart Pacing

Deliver ASAP or pace evenly against a daily cap or end date — impressions land exactly where the flight plan says

Geo & Channel Targeting

Include or exclude by country, device, OS and channel — one campaign can hit a single city or your whole lineup

Real-Time Reporting

Dashboard, campaign, channel and daily reports with visits, impressions, completes and engagements — filterable and exportable to CSV

Pairs With the Rest of the Stack

The Ad Server decides what runs — the rest of the ITG stack creates the opportunity and puts it on screen

Signaling System

Every ad opportunity, exactly when you want it

The Signaling System creates the moments — pause events, in-content signals, scheduled slots — and the Ad Server picks the campaign that fills each one.

Explore the Signaling System →

SDK

Native rendering on every CTV platform

Every winning campaign ends on the glass: the ITG SDK renders the unit frame-accurately, in live and VOD, on every platform.

Explore the ITG SDK →

Every impression.
Your plan.